By 2013, there will be about 300 million people watching TV on a free-to-air analogue handset – a significant jump from the current estimated 18 million users – new research suggests.
The study, conducted by market researcher In-Stat and Californian chip maker Telegent Systems, revealed that more than half of those surveyed watched mobile TV at least three times a week, with 20 per cent of respondents watching every day. In some areas, more than 40 per cent watched daily, the study found.
While news and sports were popular among mobile TV viewers, most favoured a mix of programme types.
The study found most viewers tuned in while travelling, at home and during breaks at work.
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